Customer relationship management (CRM) software
has now become a necessity for every kind of
business, whatever its size. This is because
every business needs to keep its customers satisfied
to enhance and retain the existing client base
and to increase their business prospects.
Pinga Solutions, Noida, India,
is a leading provider of CRM software in the
country. The plus point of taking Pinga’s
CRM software as a service is that it can be
obtained online, without the need for installing
or implementing any software on the client system.
It can be easily accessed through the internet,
using a unique user ID and password.
The other advantages of using CRM software
as a service, provided by Pinga Solutions
include their reduced upfront costs and high
security. Also, any other software would require
proper implementation and installation at the
client system, which would take a few days to
complete. In addition to this, the users need
to be trained on the software use and its functionalities,
which would further push the days forward. Thus,
it adds up to at least half a month, before
the client actually gets to work on the new
But with Pinga’s CRM software
as a service, one just needs an internet
connection to access the application, online.
The single click of a button takes the user
to the hosting server providing the CRM services.
The service providers also have arrangements
for total security of the user data, through
constant monitoring, regular up gradation of
security features and multiple backup facilities.
The features of the CRM software are important
factors contributing to the feasibility and
popularity of the solution. These features include
application programming interface (API), multiple
contact information, dashboard view of the sales
process, task delegation, data entry & access
and so on. These features help in simplifying
the entire process of customer relationship
management, making organizations more responsive
and effective in their operations.