Outsourcing is subcontracting a process, such as Product Design, Manufacturing, Customer Care or Quality Assurance to a third-party company. The decision to outsource is often made in the interest of making better use of time, energy and money, redirecting or conserving energy directed at the competencies of a particular business, or to make more efficient use of land, labor, capital, (information) technology and resources.

The process begins with the client identifying what is to be outsourced and building a business case to justify the decision. Only once a high level business case has been established for the scope of services will a search begin to choose an outsourcing partner.

In Real Estate Industry, the Customer Care department works hand-in-hand with the Commercial department to take care of day to day revenue generation activities.